Alyssa's Anecdotes

#BEANOUTSIDER Campaigns " Be An Outsider " is an initiative that L.L.Bean took back in September of 2017 to emphasize that the outdoors are an accessible and happy place to enjoy with friends and family. This very much goes alongside the theme of their brand, which embraces hunting and fishing traditions.  The push that 'nature is attainable for all' comes in contrast with other outdoor recreation competitors who focus on the outdoors being something that needs to be conquered rather than just enjoyed.  It's success has been followed by their branch off campaign, " Be An Outsider at Work ". This movement was inspired by research that concluded that spending more time in the outdoors, getting fresh air and sunshine, increased productivity, creativity, and overall happiness in the work place. Through this campaign, the company is reaching out to more than just the typical nature enthusiast but to the majority of the nation; the 9-5 off...

#BEANOUTSIDER Campaigns " Be An Outsider " is an initiative that L.L.Bean took back in September of 2017 to emphasize that the outdoors are an accessible and happy place to enjoy with friends and family. This very much goes alongside the theme of their brand, which embraces hunting and fishing traditions. This was initially inspired by the namesake,  Leon Leonwood Bean , who was a hunter and fisherman himself. His love of being outdoors inspired him to craft a  waterproof boot that he could sell to others with the same passion. That passion lives on in consumers today and the company is desperately trying to revive people's desire to be outdoors.  The push that 'nature is attainable for all' comes in contrast with other outdoor recreation competitors who focus on the outdoors being something that needs to be conquered rather than just enjoyed. The "Be An Outsider" initiative definitely helps the company stand out from their compe...

In your minds, take a mental journey back to 2013. Go beyond the headlining news stories that plagued the country. Think broader than the reality television drama that that may have ensued. Examine the trends...The world of  Crossfit  was at its  peak in popularity .  Paleo  diets were on a  strong incline  among Americans. People were searching for healthier options, ways of easily making their lifestyles fresher and more active.  - Where there is a need, a smart business person shall go -  Fast-forward a few years. Peter Rahal and his childhood best friend have developed unique flavored bars packed with protein, made with main ingredients including egg whites, nuts and dates, all because they  believed that there could be a healthier, more straightforward snack for the health conscious consumer . Now in 2018, we see that this product has become so hot that a large corporation (  Kellogg Co.  ) ended up buying the ...

From it's humble beginnings in a  small shed  in  Milwaukee , Wisconsin to being rooted in iconic American culture, the Harley Davidson motorcycle has intertwined it's brand into national  history.  Back in  1903 ,  William S. Harley and his brothers Arthur and Walter Davidson made a simple bike with the goal of selling it among some competition of local motorcycle marques. At first, they marketed just engines in  the  Cycle and Automobile Trade Journal   to 'do-it-yourself' mechanics because they hadn't yet developed a proper frame for the bike. But by April of 1905, production of complete motorcycles was taking place and in that same year,   Carl H. Lang  (a.k.a. the first Harley-Davidson dealer) managed to sell 3 of the 5 cycles produced from the brother's backyard,  Milwaukee  lean-to. The company's sales started to increase as their brand grew into the hearts of Americans . ...

On September 25 th , the hearts of most native New Englanders was broken… Dunkin’ lost it’s donuts. As of January for 2019, the company will have dropped all reference to the delicious treat that made them famous by shortening the brand name to just “Dunkin’”. Chief Marketing Officer, Tony Weisman, made a statement regarding the change and suggested the idea that the company is “ now on a first-name basis " with America. This make some sense. Dunkin' is the coffee shop that 3 million customers start their day so why would the company not try to make that connection with the customer. In their book the Groundswell , authors Charlene Li and Josh Bernoff mention that one of the most important parts of building a brand is focusing on the connections and relationships with customers rather. So making the large brand seem a little more personal by coming across on a "first name basis" seems like it would work in their favor.It comes across as the fast fo...