Alyssa's Anecdotes

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Coca Cola: King of Crowdsourcing Back in  1886 , the year Coca-Cola began, the distinctive tasting soft drink that could be sold only at soda fountains was serving about 9 glasses a day. Nowadays, this company is serving their copious flavors of beverages as many as 1.9 billion times a day, globally! What started as a simple idea of an Atlanta pharmacist, Dr. John S. Pemberton, unknowingly became an internationally known and recognized brand. The brand has remained true to these humble beginnings by keeping the original name of the product and the trademarked, distinct script that were originally both designed by Dr. Pemberton’s partner and bookkeeper,  Frank M. Robinson .  Although the company is quite long lasting, they have been able to do so by keeping up with the times. They interact with the groundswell, embrace their consumers, and my personal favorite; put out great super bowl commercials. Crowdsourcing  strategies involve inducing ...