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America Runs On...Donuts?

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On September 25 th , the hearts of most native New Englanders was broken… Dunkin’ lost it’s donuts. As of January for 2019, the company will have dropped all reference to the delicious treat that made them famous by shortening the brand name to just “Dunkin’”. Chief Marketing Officer, Tony Weisman, made a statement regarding the change and suggested the idea that the company is “ now on a first-name basis " with America. This make some sense. Dunkin' is the coffee shop that 3 million customers start their day so why would the company not try to make that connection with the customer. In their book the Groundswell , authors Charlene Li and Josh Bernoff mention that one of the most important parts of building a brand is focusing on the connections and relationships with customers rather. So making the large brand seem a little more personal by coming across on a "first name basis" seems like it would work in their favor.It comes across as the fast fo...
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Revvin' Up the Groundswell

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From it's humble beginnings in a  small shed  in  Milwaukee , Wisconsin to being rooted in iconic American culture, the Harley Davidson motorcycle has intertwined it's brand into national  history.  Back in  1903 ,  William S. Harley and his brothers Arthur and Walter Davidson made a simple bike with the goal of selling it among some competition of local motorcycle marques. At first, they marketed just engines in  the  Cycle and Automobile Trade Journal   to 'do-it-yourself' mechanics because they hadn't yet developed a proper frame for the bike. But by April of 1905, production of complete motorcycles was taking place and in that same year,   Carl H. Lang  (a.k.a. the first Harley-Davidson dealer) managed to sell 3 of the 5 cycles produced from the brother's backyard,  Milwaukee  lean-to. The company's sales started to increase as their brand grew into the hearts of Americans . ...
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