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Coca Cola: King of Crowdsourcing

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Coca Cola: King of Crowdsourcing Back in  1886 , the year Coca-Cola began, the distinctive tasting soft drink that could be sold only at soda fountains was serving about 9 glasses a day. Nowadays, this company is serving their copious flavors of beverages as many as 1.9 billion times a day, globally! What started as a simple idea of an Atlanta pharmacist, Dr. John S. Pemberton, unknowingly became an internationally known and recognized brand. The brand has remained true to these humble beginnings by keeping the original name of the product and the trademarked, distinct script that were originally both designed by Dr. Pemberton’s partner and bookkeeper,  Frank M. Robinson .  Although the company is quite long lasting, they have been able to do so by keeping up with the times. They interact with the groundswell, embrace their consumers, and my personal favorite; put out great super bowl commercials. Crowdsourcing  strategies involve inducing ...
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America Runs On...Donuts?

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On September 25 th , the hearts of most native New Englanders was broken… Dunkin’ lost it’s donuts. As of January for 2019, the company will have dropped all reference to the delicious treat that made them famous by shortening the brand name to just “Dunkin’”. Chief Marketing Officer, Tony Weisman, made a statement regarding the change and suggested the idea that the company is “ now on a first-name basis " with America. This make some sense. Dunkin' is the coffee shop that 3 million customers start their day so why would the company not try to make that connection with the customer. In their book the Groundswell , authors Charlene Li and Josh Bernoff mention that one of the most important parts of building a brand is focusing on the connections and relationships with customers rather. So making the large brand seem a little more personal by coming across on a "first name basis" seems like it would work in their favor.It comes across as the fast fo...
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Social Media Marketing Project : Part 1

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