Alyssa's Anecdotes

On September 25 th , the hearts of most native New Englanders was broken… Dunkin’ lost it’s donuts. As of January for 2019, the company will have dropped all reference to the delicious treat that made them famous by shortening the brand name to just “Dunkin’”. Chief Marketing Officer, Tony Weisman, made a statement regarding the change and suggested the idea that the company is “ now on a first-name basis " with America. This make some sense. Dunkin' is the coffee shop that 3 million customers start their day so why would the company not try to make that connection with the customer. In their book the Groundswell , authors Charlene Li and Josh Bernoff mention that one of the most important parts of building a brand is focusing on the connections and relationships with customers rather. So making the large brand seem a little more personal by coming across on a "first name basis" seems like it would work in their favor.It comes across as the fast fo...

GROUNDSWELL  : What is it and how is it taking over OUR world? To tackle these larger questions, let us take a look at one of my favorite websites:  Pinterest .  Pinterest is a " web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a smaller scale, GIFs and videos ." It is largely known for having cute DIY (do-it-yourself) projects and lots of recipes that people can 'collect' on boards, grouping them by titles such as 'Home Decor' or 'Food'. This 'pinning' feature allows users to easily access the saved content later on. I personally use the platform for artistic inspiration and as a way to show off the things that I created and am proud of. It offers myself and  250 million other active monthly users  a community fueled by unique and ingenious ideas.  Websites  like this are exactly why Groundswell exists. In their book ...

Who doesn't love their pet? My Facebook and Instagram feeds are  always loaded with adorable pictures of cuddly animals that make their owners swoon. Cute eyes, fluffy tails and adorable poses are impossible to not share!  Personally, I'm a cat FIEND and everyone who knows me knows that. I often find people who enjoy cats and will typically spend some time appeasing my interests by sharing some photos of their own feline. However, it's very rare that I meet people in my day to day life who share my same extreme level of passion and adoration for these four-legged furballs. That is, until I found my internet niche. ____ Since everyone knows about my cat addiction, I am often suggested to social media accounts or hashtags that would be likely to peak my interest. It was through a friendly suggestion that I  found one of my favorite pages on the internet: Catspotting .  'Catspotting' Home Page Cover Photo Catspotting is a private Facebook gr...